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There are many components to writing a powerful resume. Most everyone has heard the phrase, "It's not what you say, but how you say it." This applies to writing a resume as well. You must consider the tone of your resume. It's a difficult subtlety to pinpoint but the reader picks up on it immediately.
Writing a powerful resume requires you to step outside of your daily tasks and activities and take a look at your overall role in a company. Most of us get so caught up in the minute details of our daily activities, our relationships with peers, competitive struggles, and the demands of the management team, that we lose site of the overall contribution we're making to a team, department, division and ultimately the company. By providing the reader with an understanding of the environments you've operated within, you can add a lot of power and integrity to each position on your resume.
Here are a few samples:
Before:
Branch Manager - Responsible for all branch functions including managing, hiring, and training fifty staff members. Manage a five-person sales force. Accountable for growing business, marketing/pricing strategy, P&L responsibility, market analysis, purchasing, fleet and warehouse management, and new product promotion.
After:
Branch Manager - Promoted to manage the 2nd largest branch in the US for a $700 million rental company ranked 3rd largest in the world. Full P&L responsibility plus forecasting of yearly budgets in excess of $7 million annually. Managed all branch and sales operations through a staff of 55. Oversaw fleet and warehouse management, purchasing, staff/workforce development and training, market analysis, new business development, marketing, and new product introductions.
Before:
Territory Manager: Responsible for Central Florida territory. Marketed products to independent retailers and introduced new product lines. Managed new and existing accounts.
After:
Territory Manager: Recruited to expand market share throughout Central Florida to support company's high growth initiatives. Promoted over 3000 industry leading products to independent retailers and introduced more than 14 new product lines. Expanded product lines of existing accounts to include niche market product lines developed specifically for independent retailers. Increased monthly revenues from $70,000 to $120,000.
Before:
President - Sales & Marketing: In charge of all sales and marketing after a down turn in the market. Assisted in all phases of company operations as requested. Develop new financial procedures as requested by upper management.
After:
President - Sales & Marketing: Recruited by the Board of Directors of this Fortune 500 company to manage sales and marketing initiatives throughout Russia and the CIS subsequent to the country's financial crisis resulting in a 40% loss in market share. Requested, after only three weeks, to assist the CEO in restructuring the entire company with particular emphasis on the financial infrastructure. Managed a $6.5 million annual operating budget.
By leveraging company facts, you can add strength to your qualifications and contributions while positioning yourself as an achiever with drive and determination.
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