Why You Need a Personal Brand
Featured Article & Resume Writer: Jean Cummings
What do the most successful people over 50 have in common?
They know and express who they are. They have honed and communicated their professional identity and made others aware of their personal attributes - their expertise, talents, and deepest commitments. In other words, these people have developed a personal brand - or a "Brand You," the term coined by Tom Peters.
Mention their names, and you instantly think of a set of personal attributes, in much the same way we might associate attributes such as "reliable, fuel-efficient, and low-maintenance" with a certain brand of car. However, a personal brand is not a superficial marketing ploy. It is as different from a product brand as a dynamic, complex person is from an inanimate object. "Brand You" emerges from a person's deepest commitments, interests, and unique "genius." What are some famous personal brands?
Bill Gates:
Technology genius: Harvard dropout who founded Microsoft to become the world's richest man.
Philanthropist: Puts his wealth to work in huge global projects for the public good. [read more...]
It's bad enough today’s job market is tight so why take any chances putting your resume out there just for it to be tossed because it presents no real value to the person reviewing it? Use the resume writing services available to help you make the most of your resume. You’ll quickly find out well-written resumes provide more than a laundry list of duties and responsibilities.
What do the most successful people over 50 have in common?
They know and express who they are. They have honed and communicated their professional identity and made others aware of their personal attributes - their expertise, talents, and deepest commitments. In other words, these people have developed a personal brand - or a "Brand You," the term coined by Tom Peters.
Mention their names, and you instantly think of a set of personal attributes, in much the same way we might associate attributes such as "reliable, fuel-efficient, and low-maintenance" with a certain brand of car. However, a personal brand is not a superficial marketing ploy. It is as different from a product brand as a dynamic, complex person is from an inanimate object. "Brand You" emerges from a person's deepest commitments, interests, and unique "genius." What are some famous personal brands?
Bill Gates:
Technology genius: Harvard dropout who founded Microsoft to become the world's richest man.
Philanthropist: Puts his wealth to work in huge global projects for the public good. [read more...]
It's bad enough today’s job market is tight so why take any chances putting your resume out there just for it to be tossed because it presents no real value to the person reviewing it? Use the resume writing services available to help you make the most of your resume. You’ll quickly find out well-written resumes provide more than a laundry list of duties and responsibilities.
posted by Contact@CertifiedCareerCoaches.com at 10:41 AM
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