Friday, September 21, 2007

Personal Branding for Job Search Candidates

Featured Article & Resume Writer: Kathy Sweeney

Job Seekers need to convey their "Unique Promise of Value" to potential employers in their quest for a new job.

Think about some of the top brands in the world: Coca-Cola, BMW, Volvo, and Starbucks. They use branding principles to establish or maintain a presence in the marketplace. Each promises something uniquely appealing to their particular customers. They have a target market and they know what is important to their audience.

The same marketing principles can be applied when searching for a job. More job seekers are beginning to understand the value of "personal branding" in their job seeking efforts. The only difference from corporate branding is the product; the product is the individual job seeker.

The first step in the personal branding process is to... [Read more!]

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